My Marketing & Publicity
Promotional Guide
for book creators at any stage of their career.
I offer this information to everyone, at no cost.
Please consider reviewing Pedro & Daniel on Amazon: HERE
Move The Needle . . . A Needle . . . Some Needles
Marketing Tips For Authors (and other book creators)
by Federico Erebia
The writer’s primary job is to write the best book they can write. Once it’s written, many authors choose to move on to their next project(s), and they do very little to market that book before, during, or after its launch. Well-known and prolific authors may have well-oiled, marketing and publicity teams working to promote their books, and the author simply attends events planned by their team.
But what about a debut or early-career author? Or an author waiting for their first contract? Can they, should they, think about marketing and publicity? The answer, of course, starts with, That depends . . .
Because there are as many approaches to marketing a book, as there are books, and you could start marketing yourself, before you have a book to promote.
I’ve heard many authors ask, “Do I really need a website?” or “Do I really need to be on social media?” and the response is often, “You don’t need a website. . . . You don’t need a social media presence. . . . You can’t ‘move the needle.’”
Those responses may be technically correct, but I have a different perspective, with a That depends undercurrent.
Before I started my writing career in 2021, I had spent thirty years honing my woodworking – cabinet and furniture making – while working part time as an internist and HIV provider. My clients were primarily word-of-mouth referrals, but I also shared my work on social media [primarily Facebook]. With a mixture of talent, hard work, persistence, good luck, and intuition, I’ve had my work featured in various magazines and newspapers:
FEWorks
A Boston television program featured a story about me and my unlikely friendship with a squirrel.
Persistence, luck, and intuition lead to a Boston NPR interview about my self-published picture books about that squirrel:
NPR Interview Part One
NPR Interview Part Two
In other words, I have more M&P experience than the average debut novelist.
THE FEDERICO EREBIA MARKETING & PUBLICITY GUIDE FOR BOOK CREATORS
is visible in an interactive Google Document HERE.
Marketing Tips For Authors (and other book creators)
by Federico Erebia
The writer’s primary job is to write the best book they can write. Once it’s written, many authors choose to move on to their next project(s), and they do very little to market that book before, during, or after its launch. Well-known and prolific authors may have well-oiled, marketing and publicity teams working to promote their books, and the author simply attends events planned by their team.
But what about a debut or early-career author? Or an author waiting for their first contract? Can they, should they, think about marketing and publicity? The answer, of course, starts with, That depends . . .
Because there are as many approaches to marketing a book, as there are books, and you could start marketing yourself, before you have a book to promote.
I’ve heard many authors ask, “Do I really need a website?” or “Do I really need to be on social media?” and the response is often, “You don’t need a website. . . . You don’t need a social media presence. . . . You can’t ‘move the needle.’”
Those responses may be technically correct, but I have a different perspective, with a That depends undercurrent.
Before I started my writing career in 2021, I had spent thirty years honing my woodworking – cabinet and furniture making – while working part time as an internist and HIV provider. My clients were primarily word-of-mouth referrals, but I also shared my work on social media [primarily Facebook]. With a mixture of talent, hard work, persistence, good luck, and intuition, I’ve had my work featured in various magazines and newspapers:
FEWorks
A Boston television program featured a story about me and my unlikely friendship with a squirrel.
Persistence, luck, and intuition lead to a Boston NPR interview about my self-published picture books about that squirrel:
NPR Interview Part One
NPR Interview Part Two
In other words, I have more M&P experience than the average debut novelist.
THE FEDERICO EREBIA MARKETING & PUBLICITY GUIDE FOR BOOK CREATORS
is visible in an interactive Google Document HERE.